PUSH was formed in 2006 after its partners, Grace Zapata-Cruz and Tootsie Caharian,
came home from studying and working (and being roommates) in NYC. The combination of their pre-PUSH experience in business consulting, branding, FMCG, and multimedia, with global, regional and local positions, gives PUSH its unique DNA: strategic & creative.
This strong foundation in the client and brand side of the business informs our creative decisions.
We are bold, yet on-point. We can push, but we know when to pull.
It is this, that builds our clients’ trust in the PUSH creative process.
It is exactly this push-and-pull, that pushes brands to be braver.