Johnson’s Body Care

Product Sampling

Part of an award-winning campaign to launch Johnson’s Body Care

Inspired by the soft serve ice cream craze, PUSH developed the Soft Skin Lotion Bar. Women were encouraged to try the lotion, served in trial cups with ice cream sticks, similar to how one would try soft serve ice cream in little cups.

Concept, design, & layout of all display structures, push girl uniform & all collaterals by PUSH