Johnson’s Baby Bedtime

Launch of Bedtime Routine

Campaign to promote better sleep thru a 3-Step Bedtime routine

Concept, copy, key visual, photo shoot production, & design of print ad, in-store & out-of-home collaterals. Bedtime lullabies, audio CD & storybook promos produced by PUSH

Won Best Integrated Campaign for the whole of Asia Pacific at 2008 James Burke Awards!