Johnson’s Baby Top-to-Toe

Be Baby-Ready Campaign

Based on insight that new moms often feel unprepared for their new role, this campaign aimed to impart babycare techniques to pregnant women on their last trimester

Johnson’s made sure they reached moms from all social classes by conducting training in top hospitals & thru a roving caravan that visited barangays all over the Philippines

Nominated Best Integrated Campaign at 2009 James Burke Awards