Coca-Cola FEMSA
Coca-Cola FEMSA
Coca-Cola FEMSA Philippines (now Coca-Cola Beverages Philippines, Inc.) is the main bottler and distributor of Coca-Cola Beverages in the country. Often mistaken for its business unit counterpart, our team wanted to help them establish an identity of their own and help boost employee morale within the company.
THE MANIFESTO:
We are more than
the Coke you know.
We’re the ones that get up at five, walk on twos, to reach countless stores by sundown. We’re the ones who reach places you didn’t even know existed. We make ways to make sure there’s a bottle of Coke to every store, every home. We’re the ones who make solutions to challenges after challenges.
And truth is, our jobs could be pretty demanding.
We make the next bottle taste as good as the last. We pick, we pack; our hard work is our heart’s work. With heads full of ideas, with a soul for the ideal; with teamwork, we will make our dreams work.
And truth is, our jobs could be pretty rewarding.
We are the makers and sellers of THE drink, the drink that turns your every aargh into aaaah. We are the makers and sellers of the iconic bottle that brings people together.
It’s an aah-mazing job, aah-dventure. And tomorrow, we’ll do it all over again.
Because here’s the truth. We are more than the Coke you know.
Who are we? We are the Makers and Sellers of the Coke you know.
Jumping off from the manifesto, we produced a series of videos dedicated to each of Coca-Cola FEMSA Philippines’ departments and designed in-office murals to motivate their employees everyday. The success of this employer branding campaign inspired other Coca-Cola FEMSA offices abroad to follow suit.
