Created by PUSH's very own moms-in-charge is Hatch, a holistic center for sensory play and therapy. One of the first of its kind in the country, we were challenged to develop a branding and retail space design that felt OPEN.

Open Space, Open Play, Open to all abilities.

Designing a brand that is both for play and for therapy means striking a balance between looking professional and credible while also establishing a connection with kids.

We created a world of icons for Hatch that are both fun and instructional.