Milo Shopper Marketing
In 2016, we were invited to do a case study for Milo. With more affordable and 'nutritious’ competitors in the breakfast drink aisle, the team was posed with the question: was Milo still relevant?
Per the brief, the task was to latch on to Milo’s current “Beat Energy Gap” campaign to become mom’s top-of-mind breakfast drink. However, if we truly want to stay relevant, we realized our role as the agency is to challenge the brief and expand. Expand the shopper base, expand the drinking occasion, and expand the Big Idea by presenting Milo’s Life Advantage and Nutrition Advantage.