Organique Açaí
Organique
Açaí
Organique Acai is a food supplement brand whose main ingredient, Acai, is considered one of the best superfoods in the world. Challenged to lead a campaign to raise brand awareness and trial, our team came up with Super.Power.Full to highlight the brand's nutritional story and to empower its consumers to discover their super powerful selves.
We went with a bold and powerful photo art direction for Organique Acai’s Brand Ambassador and Super.Model of the Philippines,
Tweetie de Leon-Gonzales.
We brought out the superiority story of Organique Acai through a powerful and integrated marketing campaign.
Above-the-line, we produced a TVC and a Radio ad, published print ads and OOH materials to spread awareness. Below-the-line, we communicated Organique Acai’s powerful health benefits to start a nutrition conversation with the audience.
We also made waves online through sponsored articles and through a video partnership with Kris Aquino which garnered 175,000 views on Facebook and 76,000 views on Youtube.
